comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 US Digital Future in Focus report.
comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 UK Digital Future in Focus report.
There has been a significant shift in media consumption across Europe triggered by smartphones, tablets and other connected devices, according to the new Digital Life Design report from Telefonica Germany and ComScore.
comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011.
Released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report highlights important components of the mobile market including device trends, smartphone adoption, browser/application usage and mobile content consumption, with a look at how marketers can utilize the mobile medium in 2011
1->Fully updated 2010 telecommunications market data on 41 countries globally. 2->Quarterly trending market data covering the period Q3 2009 to Q1 2010. 3->New interviews with Coca Cola, GetJar, the number two app store worldwide, M&S, a U.K. retail chain taking a lead in mobile commerce and payment, Funambol and Smarter Agent
With more than 45 million smartphone and tablet users nationwide and ABI Research predicting that 6 billion mobile applications will be downloaded this year alone, companies are focusing more than ever on their long-term mobile strategy. From identifying the mobile needs of their target consumers, to selecting the right vendor to help execute a ubiquitous mobile deployment, companies have many difficult choices to make when creating a mobile offering, and must avoid several risky pitfalls during the planning stages. These mobile mistakes can result in the loss of capital, alienation of customers, as well as delays to the development and launch process.
comScore has released a study comparing mobile usage and behaviours in Japan, the US and Europe from its MobiLens service. The report examines multiple dimensions of mobile usage, including content consumption, demographic comparisons and top social networking brands across markets, to provide a comparative look at how consumers interact with mobile media across various geographic markets.
comScore’s cross-market analysis of mobile activities in Japan, the US and Europe reveals significant differences among consumers by geography. Mobile users in Japan are the most connected of the three markets, with more than 75 per cent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 per cent in the US and 38.5 per cent in Europe.
Japanese mobile users also displayed the strongest usage of both applications and browsers, with 59.3 per cent of the entire mobile population accessing their browsers in June, and 42.3 per cent accessing applications. Comparatively, 34 per cent of mobile users in the US, and 25.8 per cent in Europe, used their mobile browsers, with 31.1 per cent in the US and 24.9 per cent in Europe accessing applications.
I seem to have spent virtually all of the last two weeks either attending conferences or in briefings with various industry figureheads, all of which has left me with little time to get any of it written up, but it’s all on my To Do list I promise.
One of the most fruitful days was spent at the latest mobileSQUARED Roadshow in London on Wednesday. These events, staged by research firm mobileSQUARED and organised by events firm Camerjam, always have a good vibe to them, and always provide some interesting stats.
There were two presentations that caught my eye this time round, from both extremes of the mobile marketing spectrum. One was from James Lamberti, global head of research and marketing at mobile ad network InMobi. The other was from Donald McLeod, head of marketing services at the University of Hertfordshire in the UK.
He outlined the journey his institution had been on to go mobile. This embraced mobile advertising and campaigns through Blyk to reach out to prospective students, but the main driver for McLeod was data collection. His team were going out to recruitment fairs and getting names and addresses of prospective students, that then had to be rekeyed, with the inevitable data entry errors.
The solution they came up with was an iPhone app that they could take to recruitment fairs, enabling prospective students to fill in their details on the phone. This triggered an email to them, with a link to the University website, where they could complete the registration process.
According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet.
The August 2010 Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™ Report includes a spotlight on “Why Mobile is a Must this Holiday Season”. It features highlights from the comScore study we recently commissioned, focused on why mobile is a must for advertisers in the retail space this holiday season. The study found that nearly 30% of mobile subscribers accessing retail content on their phone could not be reached online or in-store. For advertisers, this means there is a NEW Retail audience that can only be reached through mobile.
Millennial Media’s Mobile Reach & Quick Stats
Special Section- Why Mobile is a Must this Holiday Season
Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers