The Portuguese Mobile Market has four Mobile Network Operators(MNO)s, of which, only Optimus, TMN and Vodafone offer access and origination on mobile telecommunication networks to Resellers and MVNO. Presently there is a total of 13 Mobile Virtual Network Operators (MVNO). Based on our research, we have identified that Optimus has 5 MVNO Agreements and Vodafone Portugal has 3 MVNO, while TMN has 2 MVNO Agreement and 3 Brand resellers.

Research: View a Brief Overview on the Portugal Telecommunications Overview or Access our Documents & Resources. For further information, go-to Anacom, the Portuguese Regulator.

Portugal (+351)
Radiomovel Telecommunications S.A. aka ZAPP
Sonaecom – Servicos de Comunicacoes S.A aka OPTIMUS
TMN
Vodafone Portugal

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Current Portugal MVNO/MVNE Companies

This is an updated and fairly comprehensive listing for MVNOs (Mobile Virtual Network Operators) in Portugal today. We have listed most known and Active Portuguese MVNO/SP & ESP companies (where possible).

If you have updated information about the companies listed below, or are not listed then please use the following form.

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Portugal MVNO Companies

BenficaTelecom
TMN and FC Benifica have created a Branded Reseller’s program to target football fans for the club to establish further synergies with customers and offer a host of VAS.
MVNO/BR; Network: TMN; Services: Pre+Postpaid; Status: Active.

Continente Mobile
Continente Mobile is an MVNO Service owned by of hypermarket chain Continent, which is part of the  Carrefour Group and Sonaecom.
MVNO; Network: Optimus; Services: Pre+postpaid; Status: Active

DRAGÃO Mobile
TMN and FC Porto, one of the country’s major football clubs have launched its own Branded Service. Rather than fussing about sourcing handsets, staffing customer service and equipping shops in AAA locations, they focus on the real thing, namely the brand. “The Dragao Mobile service offers calls to all networks at competitive rates and SMS, as well as personalised services for club members and fans. The club’s name will be shown on the handset display, and users will benefit from exclusive content. Customers will also get 5 percent of the value of each top-up returned to their bank account for use on FC Porto products and services.”
MVNO/BR; Network: TMN; Services: Pre+Postpaid; Status: Active.

Oni
Planned MVNO to support Oni’s current Telecommunications Business.
Oni was founded in 1998 and owes its creation to the liberalisation of the telecommunications Portuguese market. The original shareholder structure was formed by 4 of the major Portuguese corporate groups – EDP, Millennium BCP, Brisa and Galp Energia[2], enabled the company to start is operations with an unusual capacity of resources and infrastructures achieving an important market share: 22% in the corporate and carriers, one of the largest market share in these segments among all non incumbent operators in Europe.

Optimus Tag
MVNO Brand, owned by Optimus.
MVNO; Network: Optimus; Services: Pre+postpaid; Status: Active

Phon-ix
CTT Correios de Portugal, S.A.—the Postal Services of Portugal PLC —is the national postal service of Portugal. The acronym CTT comes from Correios, Telégrafos e Telefones. In 2007, CTT started its own MVNO in Portugal, under the brand name Phone-ix.
MVNO; Network: TMN; Services: Pre+Postpaid; Status: Active

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Rede Bonus aka Worten Mobile (Rede Bónus)
Worten Mobile offers in depth know how in the world of telecommunications. This brand has a range of products and services which meet the growing need and preference of customers for personalised, specialist and high quality service. With the support of a team of employees who are specialists in mobile telecommunications, Worten Mobile gives advice to the customer on choosing the right equipment for his/her needs. To that end, Worten Mobile offers itself as a leading edge specialist, bringing together an ergonomic store atmosphere providing shopping comfort, as well as personalised signage and decoration, which has led to customers regarding it as the benchmark operator in the sector, and the place to go to see the most recent products in the mobile telecommunications segment. 
MVNO; Network: Optimus; Services: unknown; Status: unknown

Rede4
An Optimus-owned MVNO company.
MVNO; Network: Optimus; Services: Pre+postpaid; Status: Active

Sonaecom
Sonaecom is an entrepreneurial growth company whose ambition is to be the best Portuguese communication services provider and the company of choice for exceptional people to work and discover their full potential. Sonaecom relentlessly pursues the creation of innovative products, services and solutions that fulfil the needs of its markets and generate superior economic value. Examples include the retail chain Continente, which in partnership with Sonaecom, launched the Continente Mobile tariff.

Sporting Club de Portugal
Sporting Club de Portugal is a Portuguese sports club based in Portugal’s capital city of Lisbon. The club is particularly renowned for its football department. With more than 100,000 registered club members, its teams, athletes and supporters are often nicknamed Leões (The Lions) by its fans.
have created a Branded Reseller’s program to target football fans for the club to establish further synergies with customers and offer a host of VAS.
MVNO/BR; Network: TMN; Services: Pre+Postpaid; Status: Active.

Talk Talk Mobile
Talk Talk Mobile is a sub-brand for the Phone House.
ESP/MVNO; Network: Optimus; Services: Pre+Postpaid; Status: Active

UZO
Pre-paid MVNO and owned byTMN company.
MVNO; Network: TMN; Services: Prepaid; Status: Active

Vodafone Directo
Vodafone Branded mobile product.
MVNO; Network: Vodafone; Services: Pre+postpaid; Status: Active

Yorn
Similar to Uzo and Rede4, but Yorn is alternative brand from Vodafone.
MVNO; Network: Vodafone; Services: Pre+postpaid; Status: Active

Zon Multimédia
TV Cabo is part of the ZOn Multimedia Group, which has its own Active MVNO.
MVNO; Network: Vodafone; Services: Pre+postpaid; Status: Active

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Portugal Telecommunications Overview

Brief: by Business Monitor (excerpt) – BMI’s 2010 report -The mobile market in Portugal has been a story of explosive growth for a number of years with one of the highest penetration rates in Western Europe. Over the coming five years, however, that rapid growth is set to be replaced by a more moderate uptick in mobile subscriber numbers. Subscriber numbers were estimated to have climbed just 3.4% year-on-year (y-o-y) to 17.156mn in 2010. This yielded a penetration rate of 166.5%, meaning that market saturation is as much to blame for the slowdown as the global financial crisis which has hit the periphery states in the eurozone especially hard.

BMI is forecasting the slowdown in growth to last the duration of the newly-extended forecast period to 2015. In 2011 meanwhile, we are forecasting the mobile subscriber numbers to climb by 2.7% to 17.622mn. This is equal to a penetration rate of 169.8%.

Against the backdrop of slowing growth in the mobile market, there is one emerging bright spot for operators: 3G. After a strong growth performance to the end of 2009, we are expecting a 29.2% y-o-y increase in the number of registered 3G subscribers in 2010 to 7.74mn. Furthermore, we are forecasting 2011 to be a significant year for the industry with the 3G market as the percentage of the overall mobile market set to pass the 50% mark for the first time on record. BMI is forecasting the number of 3G subscribers to reach 9.19mn, equivalent to 52.2% of the mobile market.

In light of the crucial role 3G has to play going forward, it is clear that it is the higher end of the market that is driving growth and will continue doing so over the next five years. The rising interest in mobile social networking and entertainment services is being carried along by growing numbers of affordable smartphones, often packaged with very attractively priced call bundles. However, as operators remain reticent about eliminating inactive customers from their records, it is still difficult to see where growth is coming from: cannibalisation of existing 2G customers or from greenfield markets. Nevertheless, and despite anticipating further slowdown in overall mobile subscriber growth, BMI is forecasting the mobile market to serve 18.111mn subscribers by the end of the newly-extended forecast period to 2015, yielding a penetration rate of 171.2%.

The country’s three mobile network operators are highly focused on the premium end of the market and are actively wooing lower-value prepaid customers to their postpaid offerings, though the recession did impact on their success in this area in 2009. Telecomunicacoes Moveis Nacionais (TMN), Vodafone Portugal and Optimus continue to report falling mobile ARPUs, despite the steadily rising proportion of value-added services in their revenue mixes. Now that they can no longer rely as heavily on mobile termination revenues as once they did, the operators have to be more creative in the way they market their data services and how they earn revenues from doing so.

Although there are now just as many ‘active’ mobile broadband subscribers as there are customers of fixed broadband services, consumers remain as interested in services delivered by fixed connections as before. Indeed, the number of fixed lines grew by 2.46% to 4.450mn in the first nine months of 2010, continuing the growth trend of 2009. This was attributed to increased interest in double- and triple-play services from cable operators such as ZON and Cabovisao, which more than offset fixed-line losses at incumbent Portugal Telecom (PT) and independent rivals such as Sonaecom and OniTelecom. Fixed-line operators – plus mobile operator Vodafone – are also looking to fibre to deliver high quality broadband services to residential and business customers, suggesting that consumers are prepared to pay more for premium services in their pursuit of high quality services. That said, we see fixed-line numbers falling from 2011 onwards, ending 2015 with 3.62mn connections. The broadband segment will increasingly be propped up by mobile broadband connections; by 2015, there will be 7.715mn broadband users of all kinds.

Another key development since our last report was the big M&A deal which brought the sector onto international investors’ radars. In merger and acquisition terms, Telefonica’s bid for the 50% stake of Brasilcel held by PT was resolved relatively quickly, taking just three months. Raising its bid a fourth time, to EUR7.5bn in July 2010, Telefonica finally managed to persuade PT to relinquish its stake in Brasilcel, which owns 60% of Brazil’s mobile market leader Vivo. PT has transferred its interest in the Brazilian telecoms market to take a stake in Oi, the fixed-line and broadband market leader, apparently leaving all parties happy with the outcome.

To View this Report, please use the following Link.

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Documents & Resources

Anacom
Portugal Mobile Data Report

*This page was last updated and re-coded on the 10th of Feb, 2011.

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