Conclusions on individual clients


Survey results indicate a high degree of telecommunications services saturation. A decisive majority of respondents possess a telephone (94,4%), regardless of technology used for this purpose. 32,6% of respondents posses both a fixed and mobile telephone. Slightly over half of those interviewed use only a mobile phone. Every tenth person possesses only a fixed phone. Only 5,6% of survey participants do not possess any phone.

FIXED TELEPHONY MARKET:

• In 2010 43,1% of Poles declared owning a fixed phone in their own household.
• Telekomunikacja Polska recorded the highest rate of spontaneous awareness (94,2%) out of all fixed telephony operators. The second well known operator is Netia, mentioned by over half of interviewees (53,1%). Telefonia Dialog is the next recognizable provider, indicated by a quarter of respondents (24,2%).
• Telekomunikacja Polska tops the ranking as far as the number of subscribers is concerned. It is the primary operator for 67,9% of respondents who possess a fixed phone. None of the other operators exceeds the 13% threshold.
• Survey results show considerably high client satisfaction as far as services of fixed operators are concerned. Average ratings are: TP – 3,9 while Dialog and Netia – 4,0 each (on a 5 point satisfaction scale).
• The main reason for not possessing a fixed phone, according to the respondents, was the fact that they used a mobile phone (70%). There was also a price factor mentioned: 28,3% of those not having a fixed phone declare it is too expensive.
• The average monthly payment for a fixed phone in a household is around 65,7 PLN. The largest group of fixed telephone owners are those whose monthly bills range from 51 to 100 PLN (45,4%).

MOBILE TELEPHONY MARKET:

• 84,0% of Poles declare owning a mobile phone. Thus, the saturation of individual market by a mobile telephony service exceeds the saturation by a fixed telephony service by 43 percentage points.
• Spontaneous awareness of the three largest mobile telephony brands is similar: Era (82,8%), Orange (81,1%) and Plus (77,7%). Over half of respondents know the mobile operator Play (61,2%).
• Interviewees most often use the services of the Orange network operator – 37,5%. A large proportion of those surveyed possess a mobile phone in Era (33,1%) and Plus (24,6%) networks.
• Voice calls are the most frequently used form of communication in mobile telephony. 85,2% of respondents rank them first. SMS is also a popular form of communication, used by mobile phone owners. 16,3% rank them first. MMS and data transmission is still hardly popular. It is used by 0,8% of respondents.
• The total average monthly payment for using a mobile phone is significantly higher for users paying for a subscription (75 PLN) than pre-paid card holders (41 PLN) or mix users (45 PLN).

INTERNET MARKET:

• A majority of households (61,5%) declare owning a computer. 86,1% of those households which possess a computer have access to Internet.
• A majority of Poles accessed Internet last month (56,3%), out of which the majority accessed the network at their own home (87%) or at work (39,5%).
• Polish Internet users, who used it last month, declare a high frequency of accessing the medium – 71,4% use Internet daily.
• A decisive majority of respondents, using Internet at home, have a fixed line, primarily broadband access. ¼ of respondents (25,4%) access Internet through a line of 1 Mb/s to 1,99 Mb/s speed while 27% of those surveyed use a line of 2 to 5,99 Mb/s speed.
• Gadu-Gadu is the most frequently used means of communication in the market of internet communicators (86,7%) while Skype ranks first (71,8%) as far as voice communicators are concerned.

Conclusions on institutional clients
Survey results indicate that a majority of businesses interviewed (60,3%) use both fixed and mobile phones. A significantly lower percentage of companies use only a fixed phone (8,3%) or only a mobile phone (31,5%).
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• TP is a fixed telephony operator whose services are used most frequently by businesses, almost four fifths (79,6%). Netia notes a considerable market share out of alternative operators. 10,9% of surveyed businesses use its services. Dialog Telephony recorded an insignificant share – 2,9%.
• An average monthly bill for using a telephone, considering all surveyed operators, is 181 PLN. The average monthly bill for using a TP’s phone service is almost identical (180 PLN).
• A satisfaction level for the two operators (TP and Netia), which was assessed by the respondents, is high. 88,5% of those interviewed rate TP’s services as “good” and “very good”. 86,7% of respondents rate Netia’a services in this way.

MOBILE TELEPHONY MARKET:

• Most businesses use the services of the following mobile telephony operators: Orange (44,1%) and Era (30,8%). Services of Plus are used by 22,3% of firms. The figure for Play is 10,1%.
• One or two mobile phones are most frequently used in surveyed companies. One phone is used by 40 – 49% of businesses while two phones by 28 – 33% of business (depending on the operators whose services are used by a given firm). Three phones are used by 11 – 15% of companies. Using a high number of mobile phones (4 and more) was most often declared by the Era’s (11,5%) and Orange’s (9,3%) clients. The highest average number of phones (2,26) is declared by Era’s clients.
• The average monthly bill for the services of mobile operators is quite diversified: Orange’s business clients pay an average monthly bill of 264,5 PLN, 215,1 PLN – Plus, 199,6 PLN – Era, 179 PLN – Play.
• The level of satisfaction for services provided to businesses by mobile operators is high – in all measured areas operators are rated above the average of 4,0 in a 5 point scale.

INTERNET MARKET

• In over half of interviewed firms (59%) employees use desktop computers. In 42% of businesses employees use portable computers (laptops).
• 91,1% of firms possessing computers also have Internet access. In 80,1% of cases access is fixed. 15% of businesses use mobile Internet access. Companies primarily use two kinds of speed: from 1 to 1,99 Mb/s (34,3%) and from 2 to 5,99 Mb/s (35,3%).
• Average monthly expenses on Internet are 97 PLN.
• A decisive majority of clients (88,8%) described their satisfaction with their internet provider as good or very good.

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