Mobile Marketing

Mobile Marketing
- Dutch MVNO Simpel admits marketing stunt with pet plan
  
  03 May 2012 by admin / No Comments
  
  Dutch MVNO Simpel has admitted its offer for customers on vacation to call their pets at home was a marketing stunt.
  
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- Marketing and MVNOs :: Christian Borrman
  
  04 Apr 2012 by admin / No Comments
  
  Often MVNOs have said to me “we don’t have a marketing budget”. My reply is almost inevitably always the same: “yes, you do, its that 10% – 20% of gross margin you are missing by selling on price due to a lack of a marketing plan, and the budget required to fund it!”
  
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- INFOGRAPHIC: Majority of Mobile Phone Users Welcome SMS Offers
  
  30 Mar 2012 by admin / No Comments
  
  According to the latest data presented by YouGov, a survey on SMS and mobile phone marketing showed the following:
  
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- LSN Mobile, First Data Partner to Deliver First- of-Its-Kind Mobile Offer Program
  
  16 Jun 2011 by admin / No Comments
  
  LSN Mobile, who owns and operates the nation’s largest local mobile news network, and First Data Corporation, a global leader in electronic commerce and payment processing, have together unveiled a new mobile offer program that gives both advertisers and retailers an efficient, cost-effective and trackable mobile marketing solution to boost store traffic.
  
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- 3 DIY Facebook Design Services :: inc.
  
  03 Jun 2011 by admin / No Comments
  
  Ready to take the plunge into Facebook marketing? A new breed of DIY services lets you create custom Facebook pages for your company without breaking your marketing budget, no coding skills required. Here are three we like.
  
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- Prepaid marketing: Above the line, below the line or through the line? :: Mobile Marketeer
  
  25 May 2011 by admin / No Comments
  
  Perhaps not surprising at all, cost-conscious consumers are increasingly shifting towards prepaid – sometimes also called contract-less – plans to replace their contract-bound plans to be able to control spending while cutting costs in this cash-conscious era in which we are living.
  
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- MMA PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES
  
  11 Apr 2011 by admin / No Comments
  
  The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published “Guidelines and Best Practices in Mobile Price Promotions” for North America. Created by the MMA’s Mobile Couponing Task Force, the document is designed to provide marketers, merchants, wireless carriers and other mobile marketing ecosystem members with an industry-standard standard for using mobile coupons and rebates to increase sales and promote consumer loyalty.
  
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- Reflections on MWC 2011 :: Mobile Marketing Magazine
  
  17 Feb 2011 by admin / No Comments
  
  So another Mobile Word Congress has been and (almost) gone, so what did we make of it. Here are some random observations from the back of a cab on the way to the airport.
  
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- MWC 2011 Day Three – News Round Up :: Mobile Marketing Magazine
  
  16 Feb 2011 by admin / No Comments
  
  DeviceAnywhere and Sogeti High Tech have announced a new partnership with the stated aim of developing testing solutions for smartphones and tablets. This joint service will utilise DeviceAnywhere’s Test Center and Test Automation products to connect to and control live mobile devices, over the internet, for testing, and the companies will also help content providers to manage certification processes.
  
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- B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley :: mobiThinking
  
  14 Feb 2011 by admin / No Comments
  
  When you think about it, mobile is an obvious channel to engage hard-to-reach, busy and highly mobile people. Armed with high-spec phones, with an employer that picked up the bill, they were the first to adopt mobile email, mobile Web and SMS alerts, to help them keep their fingers on the pulse of business, news, markets etc.
  
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- The insider’s guide to mobile Web marketing in the France ::mobithinking
  
  09 Feb 2011 by admin / No Comments
  
  French mobile market is Benoît Corbin, president of Ocito, a French mobile agency founded in 2002, and president of Mobile Marketing Association France (MMAF).
  
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- Wikimobidex Insights Top 40
  
  04 Jan 2011 by admin / No Comments
  
  The WikiMobiDex Insights Report is an analysis ofsitetrafficonwikimobidex.org–thelargest web-based index of mobile marketing and advertising firms – in order to glean insights about the mobile marketing industry itself, as well as the companies driving these trends.
  
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- Mobile advertising and optimization company; Smaato’s Mobile Advertising Trends For 2011
  
  14 Dec 2010 by admin / No Comments
  
  Smaato today released an interesting slideshare presentation that outlines proposed mobile advertising trends for 2011 in the world’s three strongest regions — The US, Europe and Asia.
  
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- 2010 Effective Mobile Marketing Awards
  
  13 Dec 2010 by admin / No Comments
  
  Last Tuesday saw the culmination of the 2010 Effective Mobile Marketing Awards, as almost 200 executives from brands, agencies and network operators gathered at London’s Vinopolis for the Awards Ceremony. There were 11 awards handed out on the night.
  
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- Mobile Marketing’s Awards Briefs, and Issue 4 Release
  
  08 Dec 2010 by admin / No Comments
  
  Mobile Marketing launched the Awards to salute and showcase the best, most effective mobile marketing campaigns out there. Mobile Marketing invited leading brands, agencies and operators from around the world to submit their entries across 12 categories, and we were genuinely amazed by the standard of work they saw.
  
  Mobile Marketing brought together some of the most respected names in the industry to help with the judging, while taking care to ensure that no-one was asked to judge any category in which their own company had an entry, to ensure there were no conflicts of interest.
  
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- Breakdown: Which Retailers Did Mobile Users Checkin To The Most On Black Friday? :: Mobile Marketing Watch
  
  30 Nov 2010 by admin / No Comments
  
  Mobile shopping is set to play a huge role this holiday shopping season, and early indicators suggest the trend is well underway. Mobile checkin apps like Foursquare, Gowalla and others that provide retail rewards were put to use in a big way on Black Friday, but which retailers held the largest share of checkins?
  
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- SMS case study – AnMarc Travel Technology :: mobilemarketer
  
  09 Nov 2010 by admin / No Comments
  
  View the Case Study for AnMarc Travel Technology using SMS
  
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- The USmA: The United States of Mobile Advertising
  
  05 Nov 2010 by admin / No Comments
  
  “Mobile is a conversation that all DDB clients want to have now. And we are happy to share our experience that when Mobile is used effectively it makes all media work harder. We believe that mobile can be an integral component of a larger campaign as long as it works to connect people with people, not just people with brands.”–Jeff Swystun, COO, DDB Worldwide.
  
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- A Prescriptive Guide To Including Mobile & Social In Cross Channel Marketing
  
  02 Nov 2010 by admin / No Comments
  
  The end game to reaping the benefits of cross channel marketing is to obtain a 360- degree view of customer channel preferences and permissions. In the process, marketers identify and grow the base of customers who desire a fully cross channel relationship with their business — across mobile, email and social media. As a segment, this is a highly engaged audience that represents a business’ most valuable customers.
  
  To call these customers to action most effectively, marketers must develop, orchestrate and measure marketing efforts that span channels. Doing so recognizes that various digital channels serve different customer needs as part of the business/customer relationship lifecycle. Cross channel marketing is a rather breakthrough idea, because it takes this notion a step beyond the mutually exclusive targeting of customers within channels. Cross channel marketing instead seeks to utilize each channel’s strength in unison to create a better outcome more efficiently than could otherwise be possible using multiple, disconnected applications and databases.
  
  Mobile Strengths
  Text messaging sometimes gets a bad rap relative to more content-rich digital mediums such as email and the web, yet it’s that simplicity that makes SMS the one communication method shared by almost every mobile phone user. The beauty of SMS text messaging is that it meets a marketer’s hurdle for maximum reach, while also offering the opportunity to tailor calls to action on a one to one basis, just as you could with any typical CRM system. Few marketers have seized that opportunity, however.
  
  To continue reading this Post; please goto RetailTouchPoints, or alternatively use the following Link
  
  Article written by; Gib Bassett, Director of Marketing, Signal
  
  Gib Bassett works for Signal, a SaaS provider of integrated mobile, email and social media marketing solutions. He oversees the company’s marketing efforts including thought leadership, public relations, demand creation and marketing communications. Email Gib and out to him.
  
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- Effective Mobile Marketing Awards Shortlist Announced
  
  28 Oct 2010 by admin / No Comments
  
  After weeks of deliberation, the judges have made their decisions and we can reveal the finalists for the Effective Mobile Marketing Awards (EMMAs).
  
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