There has been a lot of talk about “quadruple-play” services in Europe of late, particularly following Vodafone’s announcement that it plans to buy a cable operator in Germany in order to offer high-speed broadband and IPTV services as part of bundled plans that include mobile offerings.
Of course triple-play has been with us for some time, and Vodafone wants to be able to better compete with existing fixed triple-play providers that are also now getting into mobile through MVNO deals, as has been seen in Spain.
So far, multi-play is very strong in France and Spain, where all mobile operators have some sort of bundled or discounted multi-play offering and some have well-developed quad-play plans, such as Movistar Fusion in Spain, Orange Open in France and SFR Multi-Packs.
To continue reading this post, please visit: Quad-play services: playing the long game – FierceWireless:Europe
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