The retail giant wants to lease CAT’s bandwidth under a mobile virtual network operator (MVNO) model to add value to the retail business, said CAT chief executive Kittisak Sriprasert.
An MVNO is a company that provides services but does not have its own mobile network.
Mr Kittisak said Central plans to bundle CAT’s mobile promotional packages with the group’s customer privileges for its retail stores and B2S bookstores. The benefits may also cover the Central credit card and the Robinson 1 Card.
Surin Ritteepamorn, chief executive of 365 Communication, said his firm plans to rent CAT capacity to provide cellular service to niche markets.
An MVNO should not rival big mobile operators but instead serve multiple niche markets, he said.
Such a model can sustain revenue growth even with just 100,000 subscribers, since it earns monthly fees from specific groups.
365 Communication has already been an MVNO of TOT 3G Co Ltd _ a 3G unit of TOT Plc, Thailand’s other state telecom enterprise _ for three years.
TOT 3G has signed up five MVNOs to provide 3G service on the 2100-MHz spectrum: Samart i-Mobile, Loxley, IEC Technology, 365 Communications and M Consult.
Mr Surin said 365 now has 10,000 active subscribers on TOT’s 3G network after receiving only 25,000 3G SIM cards from TOT.
“We need to explore all opportunities from many niche markets not served by other operators,” he said.
For network expansion, Mr Kittisak said CAT has set aside 29 billion baht to expand its 3G network under partnership agreements, divided into two parts _ the first 14 billion for optical-fibre installation to serve BFKT, a subsidiary of True; and the rest to pay network rental fees to BFKT in the future.
The 29-billion-baht budget to expand the network must be approved by the Information and Communication Technology Ministry and the National Economic and Social Development Board before going to the cabinet for endorsement.
If the cabinet signs off, CAT can begin expansion and allocate the bandwidth to coming MVNOs providing service under the agreement, said Mr Kittisak.
source link via Central considering mobile deal with CAT
About the Central Group
The Central Group of Companies (Thai: เครือเซ็นทรัล) is a family-owned conglomerate holding company in Thailand that is involved in Merchant, Real estate, Retailing, Hospitality and Restaurants. Among its subsidiaries is Central Pattana, which is the largest developer and operator of shopping centres in Thailand and the Central Retail Corporation, Thailand’s biggest retail conglomerate. Its chief rival is The Mall Group, which owns Siam Paragon and The Emporium and several suburban shopping centres.
M-Link Asia Corporation Public Company Limited
M-Link Asia Corporation Public Company Limited, together with its subsidiaries, operates as a sales agent for mobile phones and accessories, as well as provides repair services to distributors in Thailand. It also franchises for repair, distribution, agencies, and representative services. In addition, the company involves in the project tender business in the government and private sectors. Further, it develops and services computer programs for mobile producers and mobile servers; and provides computer development and consultancy services. The company is headquartered in Bangkok, Thailand.
Detailed MLINK:TB Company Description…
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