UK MVNO, Virgin Mobile admits to capping Mobile Data to 2Mb/Sec

Virgin Mobile UK has admitted that it is capping mobile data speeds at 2Mb/sec – claiming it is for the benefit of customers – as it tries to keep everyone connected.

Customers started noticing the speed cap in the last few days and the company last night admitted to capping both contract and pre-paid customers in a statement.

“We are currently trialling measures to help manage data across the mobile network,” said the telco, justifying the cap as a measure “to ensure all our customers can continue to enjoy the benefits of mobile data on the move” and “confident we’ll only ever increase the maximum speeds available to our customers in the future”.

Reg readers using the service claim they’re suffering from intermittent connectivity as a result of the cap, too.

Data is a drain on mobile operators, who still make the vast majority of their revenue from voice calls. Internet data coming from other networks requires payment by-the-byte in peering charges and as each cell site can only handle a limited amount of data, offering faster connections means increasing cell density – which means added costs for the operators.

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Virgin Mobile
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK. The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and recently announced plans to upgrade the entire network to roll-out top speeds of 120Mb over the next 18 months. Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households. Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country. Virgin Mobile is a Full MVNO with 4.1 Million customers by 2009.

Specialties: Video On Demand, Media, Television, Broadband, Mobile, Fixed Telephoney, Cable, HD, 3D
Headquarters: Media House Bartley Wood Business Park Hook, Hampshire RG27 9UP United Kingdom
LinkedIn Profile: http://www.linkedin.com/company/virgin-media
Full MVNO; Networks: Orange; & T-Mobile; Services: Pre+postpaid; Status: Active

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