London, England — Extreme Sports Company is pleased to announce that it has exclusively appointed cellular eXperts (http://www.cel-x.com) and its Directors/partners Eddie Last and Ramy Caspi as the sole Category & Licencing Managers for its Mobile Services and Mobile Offering.
Extreme Sports Company has been reviewing the Mobile Market and is seeking companies who wish to “licence its Brand” for the purpose of launching a Mobile Virtual Network Operator Service in various territories in Europe & Asia and Russia.
Today the Extreme Sports Channel is broadcast in 60+ countries, and is translated into 12 languages with more than 48 million viewers. The channel is played out 24hrs a day, 7 days a week, 365 days a year and has a cumulative reach over the past 10 years of approximately 125 billion.
Al Gosling, CEO of Extreme Sports Company has stated that; “We believe that eXtreme is a strong brand, and over the years we have been evaluating the mobile market.” Extreme Sports is a massive part of culture, it’s a way of life, the sports include surfing, snowboarding, mountain biking and skate boarding etc and also encompass alternative music and urban art as well. The sector is worth around $200billion per year. (AL Gosling is included in PrepaidMVNO’s Winter Magazine which will be published in the first week of January)
Eddie Last, of cellular eXperts was previously the European Sales Director for IDT GLOBAL LTD with over ten years experience in the Telco Market and is thrilled to be working with the Extreme Sports Company and he believes that the brand has potential in various European and Asian Countries.
Ramy Caspi, another member of the cellular eXperts company commented that, “Extreme Sports Company is an exciting brand with a large untapped customers base. I believe that with the right partners, the Extreme Sports Company should be able to licence its brand and create a successful program in the various territories, and provide a feature rich and cool lifestyle Mobile service.”
The Extreme Sports Company (“ESC”) is a brand management and licensing business that owns the EXTREME brand. ESC founded The Extreme Sports TV Channel and Extreme.com which drives the brand 24/7 to millions of consumers in over 60 countries. ESC are a collective of entrepreneurs, misfits, marketers, designers, brand experts, athletes and business veterans that are passionate about extreme sports, music, art and fashion. ESC form long term strategic partnerships with companies that want to drive growth from the $198 billion Extreme Sports market. ESC immerse ourselves in youth culture here at The Extreme Sports Company. We invest in on-going consumer insights, creative assets, brand ambassadors, events and social media to allow our partners to engage with our young community via licensed consumer products, services and experiences. We know who they are, what they like and how they think.
cellular eXperts provides clear, practical and straightforward advice to clients in the Telecommunications, Media and Technology Sectors. cel-x approaches consultancy engagements from a commercial perspective, with the aim of adding significant value to your business. cellular eXperts has considerable experience creating: MVNx businesses and also focus on the International Wholesale Telecommunications Market. cellular eXperts also improve and optimise businesses as well as provided various services ranging from Due Diligence, to Arbitration and Project Management
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