PrepaidMVNO is HiringPosted on Thursday, December 13th, 2012 at 2:30 pm
The report analyses the current state of m-banking and m-payments propositions and implications.Covering Retail Banking, Private Banking and Corporate Banking, it assesses the situation in both Developed and Developing regions.
Mobile financial services have been a target of development and investment for the last fifteen years. After a number of – mostly short-lived – attempts at kick-starting this nascent channel by various players in the financial services industry, mobile banking and payments are now attracting renewed interest. This has led to the establishment of a number of successful business models and value propositions.
However financial institutions generally have been slow to implement this new form of service delivery, in contrast to many technology and telecommunications companies. This is because of uncertainties regarding whether a tangible return on investment exists, the lack of a clear mobile strategy at board level and a risk-adverse attitude when it comes to taking the lead in an entirely new and unproven sector. This hesitance has left a gap that non-bank players have exploited, with potentially disruptive consequences for the traditional bank-customer relationship.
The time of mobile financial services seems to have finally arrived. In this rapidly developing sector, this report examines the developments of mobile banking and payments across the retail, private and corporate banking sectors. It thus provides a valuable snap-shot of the state of an emerging industry and highlights some of the issues and questions to which ‘traditional’ financial institutions must respond if they are to maintain their historic level of control over the bank-customer relationship.
Download the Report; Mobile Financial Services Report 2012
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