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Lidl becomes latest Hungarian MVNO

16 Jan 2012 by admin in 1 New MVNO, EU MVNO, Feed, Hungary / No Comments

Hungary’s mobile virtual network operator (MVNO) market is welcoming its latest player with the news that German retail chain Lidl is launching a commercial offer.

The company will use Magyar Telekom’s T-Mobile unit to host the new service, which will be a reseller model offering a Lidl-branded product.

The retailer joins rival Tesco in dipping its toe in the Hungarian mobile reseller market. The latter formed a MVNO venture with Vodafone at the end of 2011 with a view to launching in 1H12.

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Image Credit; Logo © Lidl

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