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Cyta Hellas to launch MVNO, expand VDSL
16 Jan 2012 by admin in 1 New MVNO, EU MVNO, Feed, Greece / No Comments
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Cypriot-owned, Greek alternative fixed line telco Cyta Hellas plans to enter the mobile telephony market as a mobile virtual network operator (MVNO) in 2012 whilst expanding high speed VDSL2-based services under a trebling of its annual investment.Greek newspaper Imerisia reports that the state-backed Cypriot parent group, Cyta, intends to undertake a capital increase in its Greek subsidiary this year, with a plan to increase investment to EUR30 million (USD38 million).
Cyta Hellas estimates that it holds a market share of ‘21% among alternative telecommunications providers’ and will continue to promote new services via VDSL2, which it launched in December.
Cytaglobal has recently intensified its efforts for expanding Cyta’s operations abroad, especially in countries with significant Cypriot Communities, like Greece, and the United Kingdom. Taking into consideration the liberalisation of the telecommunications market in Cyprus as well as Cyta’s significant investment in regional submarine cable systems, the strategy of entering new markets will provide alternative sources of income for Cyta.
The result of this strategy was the decision to establish subsidiary companies abroad, through Digimed Communications Ltd, Cyta’s wholly-owned Holding Company.
Cyta Hellas Α.Ε. has been established in Greece, on 5th November 2003, in order to expand Cyta’s operations in the Greek market, initially targeting corporate customers, ISPs and other telecommunications providers, by providing end-to-end total solutions and wholesale products. In January 2004, Cyta Hellas Α.Ε. has been granted General Licenses for providing telecommunication services in Greece. On 2nd January 2007, Cyta Hellas A.E. has been renamed to Cytaglobal Hellas Α.Ε. assigning the right of use of the brand name “Cyta Hellas” to Digimed Communications Ltd.
In association with Cytaglobal and Cyta UK Ltd, Cytagobal Hellas Α.Ε. has established CytaWorld.Net a new generation private broadband network, interconnecting Cyprus, Greece and the United Kingdom, and providing international connections beyond.
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