Brussels,- Mobistar is today announcing a new MVNO agreement with Colruyt, the Belgian market leader in retail. Via the Mobistar network, Colruyt is putting a prepaid card on the market, with which customers only pay for what they use. This partnership will enable Mobistar to expand its market share in the prepaid cards segment.
Mobistar is moving forward with its successful partnerships strategy. The MVNO (Mobile Virtual Network Operator) agreement concluded between Mobistar and Colruyt combines the strengths of the two players. Colruyt can rely on Mobistar’s mobile broadband network (99.7 % coverage of the population in 2G/EDGE, and 95.2 % in 3G/HSPA), infrastructure and experience. Thanks to this agreement in the retail sector, Mobistar will be able to conquer new segments and thus expand its market share in the highly competitive prepaid cards market.
“Colruyt Mobile is a simple and transparent product for calling, text messaging and surfing, and brings a refreshing view on telecom” says Danny Jenquin, division manager non-food of Colruyt. “Today, mobile telephony has become a basic need for our customers. The products which are on the market today, with free minutes and messages etc., often don’t correspond to the real usage of a GSM-customer. That’s why Colruyt wants to offer its customers a transparent product with low tariffs, which will allow them to know exactly what they can expect.”
Mobistar (EURONEXT BRUSSELS: MOBB), one of the main players on the Belgian and Luxembourg telecommunications market, is active in mobile voice and data traffic, as well as landline telephony, ADSL, TV and other markets with high growth potential. The company
Embargo until 21/11/11 at 8.45 a.m.develops innovative products and services for the residential and professional markets. Mobistar is quoted on the Brussels Stock Exchange and is part of the France Telecom group.
The Colruyt Group operates in the food and non-food distribution sector in Belgium, France and Luxembourg with some 320 own stores and 480 affiliated stores. In Belgium this involves Colruyt, OKay, Bio-Planet, DreamLand, DreamBaby, Spar and Eurospar. In France, in addition to approximately 50 Colruyt stores, there are also affiliated, independent Coccinelle, CocciMarket and Panier Sympa stores. The Group is also actively involved in the food service market (supplying food products to hospitals, company canteen kitchens, catering businesses), the sale of fuels (DATS 24), printing and document management solutions (Symeta), engineering (intrion) and the production of green energy. The Group employs over 24,000 people and has sales of EUR 7,28 billion. Colruyt is listed on Euronext Brussels (COLR) under ISIN code BE0974256852.
Contact information Mobistar: Press service: press@mail.mobistar.be
http://corporate.mobistar.be/press
Patti Verdoodt +32 (0)495 55 96 26
Mathieu Van Overstraeten +32 (0)496 21 52 45
Investor relations –
Christophe Lemaitre: +32 (0)2 745 72 26
e-mail: ir@mail.mobistar.be
Follow Mobistar on Twitter: PressMobistar
Contact information Colruyt: Jan Derom (press officer Colruyt Group) or Danny Jenquin (division manager non-food) +32 (0)2 360 10 40
Follow Colruyt Mobile on Twitter: ColruytMobileNL or ColruytMobileFR
Download the Official Press Release (pdf)
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Image Credit; Logo © Colruyt
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