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Print this ArticleCall in Europe will launch new French BR/MVNO ‘ France Loisirs Mobile’
30 Sep 2011 by admin in 1 New MVNO, EU MVNO, European Union, Feed, France / No Comments
France Loisirs, a leading book distributors in France, sold to Bertelsmann in the spring by a U.S. investment fund, diversifying its activities. Reportedly, the group plans to launch its own brand of mobile phone: Mobile France Loisirs. For this, it will ally with Call in Europe, the company behind France’s Zéro Forfait MVNO, which will assume all the technical and commercial.With its 4 million members and its 210 shops, France Loisirs seek to win customers from 50,000 to 70,000 in the first year. It would start with four cheap, discount deals, including allowing unlimited calls to three favorite numbers, an option that is disappearing from traditional packages.
Warranty Information
More original, France Loisirs Mobile should offer the rental of the phone for a few euros a month.An innovative package developed by Zero: instead of buying a mobile phone and to be committed in consideration 24 months, the idea is to rent it for a few euros a month. What interest? First, the rental of mobile allows access to telephones that would be too expensive, sold “naked”, without subsidies. Second, in case of failure, the phones are guaranteed defective and replaced.A formula in which the small operator firmly believes that while the offers low-cost non-binding and without subsidy multiply on the market.After this first contract with France Loisirs, Zero package, which aims to become the “first mobile white label” could sign with other partners, including a television and an insurance group who dream each to have their brand of mobile phone.
The service first will be sold through France Loisirs’ catalogue and online, then in France Loisirs stores in northern France from the start of 2012. Call in Europe has already developed white brand services for Bernardtapie.com and 01net.com.
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