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Red Bull launches MVNO on Vodafone’s network in Australia

22 Aug 2011 by admin in 1 New MVNO, Australia, Feed, MVNO, Red Bull Mobile, Vodafone / No Comments

Red Bull will take its first step into the mobile market, with the company planning to become a virtual mobile network operator on the back of Vodafone’s 3G network.

Similar to how Virgin Mobile operates as a mobile virtual network operator (MVNO) on top of the Optus network, Red Bull will work with Vodafone Hutchinson Australia to create its own branded network dubbed Red Bull Mobile.

The company will also flog branded handsets and multimedia services. Retail sales, distribution management and customer service support will be provided via MVNO services Aggregator.

The Red Bull Mobile network will be integrated into the company’s existing marketing and communications programs, and allow Red Bull Mobile customers unlimited access to Red Bull TV and the World of Red Bull. Users of the service will also have access to exclusive tickets to Red Bull and partner events or the opportunity to meet Red Bull athletes.

Red Bull has not yet released full pricing details or a definitive launch date, but the company expects this to occur later this year.

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Additional Resources

Red Bull
Red Bull GmbH is an Austrian company (originated from Krating Daeng in Thailand) which sells the Red Bull energy drink. In 2010, more than 4.204 billion cans were sold in over 161 countries. 7,758 employees generated 3.78 billion euros in turnover.The headquarters of Red Bull GmbH are located in Fuschl am See, Austria.
MVNO; Networks: Vodafone; Services: Prepaid; Status: Active

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