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Print this ArticlePolish MNO Play launches new Branded Reseller (BR) not an MVNO for Red Bull Mobile
25 Jul 2011 by admin in EU MVNO, Feed, Poland, Red Bull Mobile / No Comments
Polish mobile operator P4 Sp. z o.o aka PLAY Mobile introduced a new BR bundle in cooperation with the energy drinks company Red Bull. The marketing campaign is expected to improve results of both companies, reports Rpkom.pl. Play will be responsible for mobile phones, the tariff Red Bull, customer service, sales network, infrastructure and cooperation with media. The producer of the drink will contribute to the design of the brand and access to gadgets bearing its brand, including smartphones and netbooks. The project is not intended as a mobile virtual network operator (MVNO). Red Bull cooperates with several operators in Europe and South Africa. In Hungary it cooperates with Telenor, in Austria with A1, in Switzerland with Sunrise and in Belgium with Mobistar.
About Red Bull MOBILE
Red Bull MOBILE offers state-of-the-art telecommunication services. The main elements driving this commercial offer are: branded handsets, tariffs, multimedia services, television and unlimited access to the World of Red Bull.Red Bull MOBILE is always offered in co-operation with one mobile operator per territory.
Red Bull MOBILE is integrated in Red Bull’s marketing and communication mix as well as in Formula One, Red Bull Air Race, and various national events.
As a business partner you can:
- become our exclusive partner in your territory
- offer an attractive value proposition allowing you to diminish dependency on lead brands
- generate an ARPU uplift by expanding your customer base and market share within the Red Bull Community
- benefit from being integrated into Red Bull marketing activities
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Image Credit; Logo © Red Bull Mobile
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About the Author: admin
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