Vodafone Netherlands has launched a new subsidiary company and discount MVNO brand, Hollandsnieuwe, with MVNE Teleena responsible for billing and sales conducted online only, reports Telecompaper. The new pre- and post-paid brand aims to differentiate itself by ‘not offering call rates outside the bundle’, with monthly bundles and top-up call credit valid for three months. “Most users are currently been offered free mobile phone, but this is a lock in where subscribers eventually pay for the handset,” says van de Kuijt. The virtual operator subscriptions are for people who primarily call and text as “We did not focus on the Internet users,” says van de Kuijt. Users can choose from four subscription . The two cheapest subscription are €7.50, which does not offer mobile data, and a more expensive subscriptions option €17.50. Hollandsnieuwe aims to sign up more than 100,000 customers in 2011, whilst Vodafone says it wants to take 20% of the Dutch discount mobile subscriber market – or more than one million customers – within five years.
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