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Print this ArticleRTL Netherlands and Vodafone Announce New MVNO
03 Jan 2011 by admin in 1 New MVNO, 1-FEED, Feed, Newsletter, The Netherlands, Vodafone / No Comments
Television company RTL Nederland and mobile phone firm Vodafone are launching a new mobile phone brand targeting women aged 20 to 40, the Financieele Dagblad reports.The two companies declined to say what the new service is being called. It will be formally launched in February. The new service aims to attract 100,000 users, the paper said.
RTL and Vodafone already work together on tv talent show The Voice of Holland and there are other ideas in the pipeline, RTL director Bert Habets told the paper.
Vodafone Netherlands CEO, Jens Schulte-Bockum on the agreement: “I am very pleased to partner with a strong media party like RTL. RTL knows there business and can offer a focused product and campaign for the target audience. Mobile is gaining strength in our daily lives and people are increasingly supplementing TV screen and PC with mobility. That makes it an interesting market for both parties. With this partnership we are able to access RTL’s content which allows a more specific and direct approach to our audiences with targeted propositions. ”
Bert Habets, CEO of RTL Netherlands, said: “RTL is growing fast as an allround media company and we are always looking for new opportunities to expand our operations successfully. The mobile phone market is an excellent example. With this new brand we mainly use our wide selection of content and our knowledge of the female audience. We are very pleased that a partner of Vodafone’s caliber has accepted our request for service and the challenge of a new mobile phone brand in the market.
RTL Group is Europe’s second largest TV, radio and production company after the BBC, and is majority-owned by German media conglomerate Bertelsmann. It has 45 television and 32 radio stations in 11[2] countries. This Luxembourg-based media group operates TV channels and radio stations in Germany, France, Belgium, the Netherlands, Australia, Luxembourg, Spain, Greece , Hungary, Croatia and production companies in the United States.
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